Wild Herb: About Us

Wild Herb Soap Co. is a family-run business nestled on the scenic Forgotten Coast of Florida, a world away from our Arizona roots. We handcraft all-natural soaps, lotions, lip balms, and more using the bounty of nature's finest ingredients.

Our journey began with a simple quest for a healthier lifestyle. We struggled to find natural products that soothed our family's dry skin and occasional breakouts. Determined to find a solution, we embarked on a path of research and experimentation. The result? Luscious, effective formulas made with love, from our hands to yours.

Why Wild Herb Soap Co.?

  • All-Natural Ingredients: We source the purest botanicals, butters, and essential oils, free from harsh chemicals and artificial fragrances.
  • Small-Batch Goodness: Every bar of soap and every jar of lotion is handcrafted in small batches, ensuring the highest quality and attention to detail.
  • The Local Touch: We're proud to incorporate fresh, local ingredients whenever possible, supporting our community and capturing the essence of the Florida coast.

We believe in the power of nature to nurture and revitalize. Wild Herb Soap Co. is more than just a business; it's a commitment to creating natural products that are as good for you as they are for the environment.

Explore our collection of handcrafted soaps, lotions, and more, and experience the difference nature can make.

Discovery of Wild Herb, Your Healthy Choice for Natural Living 

Wild Herb was founded by Carol Howe, a woman with a passion for all things natural. Originally from Chicago, Carol relocated to Mesa, Arizona at 20. She always had a creative streak and enjoyed making her own concoctions, whether it be food, beverages, or décor.  This passion grew as she learned more about natural living and the benefits of nature’s ingredients for her and her family.  

Carol began sharing her handcrafted products with friends and family as Christmas gifts one year.  After receiving positive feedback and requests for more, she realized there was a demand for her creations. This sparked the idea to start her own company, Wild Herb, specializing in all natural products and ingredients.

Today, Jesse, Carol's husband, runs the bulk of the operation with Carol involved in the office duties. Jesse's passion for natural living has always been there. Growing up in Minnesota, a garden full of fresh herbs, fruits and vegetables was readily available. Together, Jesse and Carol Howe are the fabric of Wild Herb, Your Healthy Choice for Natural Living.